3D hologram technology has been revolutionizing several industries like medical research, space research, architecture, real estate, entertainment and marketing. With so many movies released in 3D every year and with so many people talking about 3D coming to the small screen, many eyes have been focusing on 3D holographic projection displays – without wearing glasses!
Using the latest HD projectors, special HD film techniques and CGI animation, this projection technology has been upgraded and evolved in the field of advertising. Instead of having a person’s reflection or a real object appearing on a plate of glass, CGI animation and HD video is directly transmitted on chemically treated transparent film using a high power HD projector. This technology is understandably very expensive, but it is an ultra-modern approach that has resulted in much clearer hologram projection.
Storyboards for advertising can be brought to life by a reputable CGI animation team using latest software like Maya or 3Ds-Max. Real people can be filmed while giving speeches, dancing or acting, and then projected as 3D holograms. Special holographic effects are added in post-production to make life-like persons appear in the advertisement.
One of the latest evolutions in hologram technology is 3D holographic projection displays coupled with motion capture systems. Various sensors can be used to pick up an actor’s movement while wearing a motion capture suit. This technology enables the recorded movements to be transferred and emulated onto an animated character on the screen in real time.
Audience interactivity has been advanced recently because of hologram projection displays. These projections can be moved around using a remote control. They can also be programmed to stop or start any animation. This technology is rapidly growing. More advertising and marketing companies will be using this audio visual display technology and this feature is likely to become common in the advertising world. Many big names like BMW, Endemol and Coca-Cola have used this technology to advertise their products and services.
Advertising agencies have been utilizing holographic projections to create more engaging ads that interest people. Most uses of holograms in creating ads require a very huge budget for a couple of reasons. There was an ad campaign created for Nike in 2013 that allowed 3D contextual projections of a new line of shoes. The onlookers and passersby could see this projection and see different parts of the shoe from different angles, just as one would if they were actually holding the shoe in their hands and turning it around. This was a very effective advertisement as people were able to interact with the shoe thoroughly.
Many advertising companies have used a combination of 3D hologram designs, technology and animation to create inspiring and interactive experiences for the targeted audience and relative ROI. Any brand, whether established or simply starting in the industry, can benefit from 3D imagery that pushes boundaries and creates an unforgettable impact with their audience. From custom 3D animation design to installation, metrics to logistics, maintenance to cloud content networking, advertising with 3D holographic projection displays has a bright future throughout all industries.